Sometimes, it is a good thing to put all your eggs in one basket. Or at least a bunch of them! Most businesses, particularly small- and medium-sized companies, don’t have the time or resources to manage multiple partners to accomplish one goal. That’s why we are an ideal solution to handle all of your branding, marketing and advertising needs. Acting essentially as your own in-house marketing department, we can tackle all your business objectives in one fell swoop. However, we also play nice with others, so we are happy to work in conjunction with any existing partners you have. After all, it takes a team to harvest the crop.
Below is a list of services we offer. And we are always adding new areas as the landscape changes.
At Hen House Marketing, we plant the seeds of success and nurture your brand from the ground up. Through strategic planning, market research, and branding, we provide a fertile foundation for your brand’s growth. Let us guide you as we journey to hatch your brand’s full potential.
We shape how your brand is seen and experienced through strategic public relations and thoughtfully executed events. From media outreach and press materials to full-scale event planning, every detail works together to tell your story with clarity and purpose, ensuring your message lands and resonates where it matters most.
Our media planning approach ensures your brand shows up in the right places at the right time. From building customized media plans to negotiating and securing placements, we focus on maximizing both reach and efficiency. Positioned to land exactly where it should, your brand is set for maximum visibility and results.
Seeds of Engagement
In today’s fast-moving digital landscape, we help your brand stay connected and visible. We provide comprehensive services from website development and content management to engaging social media and email marketing campaigns. We ensure your online presence is robust and compelling, helping your brand stays at the top of the pecking order.
From Eggs to Impact
We transform concepts into compelling visuals across every medium. Whether it’s printing, broadcast, animation, photography, or custom multi-media, we create deliverables that capture attention and leave a lasting impression. Every project is handled with care, ensuring your content leaves an intended mark, from the coop to the audience.
Preparation and working the land.
Fields are cleared, the soil is tilled and plowed.
Seeds are planted and irrigated.
Seeds sprout, flower and pollinate.
Ongoing maintenance of the crop.
Crops are gathered, and the yield is quantified.
Preparation and working the land. Situation Orientation & Analysis
This stage is dedicated to education and research about the client, their needs and the specified industry. Initial evaluations identify marketing opportunities (past and present) and provide an outline for overall objectives.
Fields are cleared, the soil is tilled and plowed. Strategic Planning
This stage provides a clear blueprint for the efforts and assets that serve the client’s overall objectives and goals. A written outline or plan is developed here to serve as a foundation for all future activity. This plan could include:
Seeds are planted and irrigated. Develop Communications
This stage, we develop key messaging and identify delivery channels. This stage steers current and future creative development. Elements to be developed in this stage could include:
Creative delivery channels may include traditional media outlets, nontraditional media and grassroots tactics.
Seeds sprout, flower and pollinate. Creative Development
This stage provides creative concepts and executions to support the approved strategic plan. Developmental executions may include:
FERTILIZATION & MANAGEMENT
Ongoing maintenance of the crop. Execution
This is the stage when the message is delivered to the identified target audience(s). This stage is visible to the consumer/customer and is where perceptions are swayed, initiatives are launched, and sales/results are generated.
Crops are gathered, and the yield is quantified. Observation and Adjustments
This stage is key to successful marketing. This ongoing stage allows for continuous improvements as needed and is responsive to the industry and environment in general.