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Let’s get cracking.

Our talented group has the expertise of a large agency, but the heart and soul of a boutique agency. That means, we are willing to get our hands dirty. And we recognize that although silos are cool architectural structures, they are limiting in the agency world. We don’t work in silos. Each member of our team has dabbled in all areas of the marketing world and can assist one another to execute our client’s objectives seamlessly, efficiently and effectively.

The advertising and marketing landscape is constantly changing, and we are determined to change with it. While ponies are great for a party, the one trick kind are likely to get put out to pasture in our world. We like to avoid that where possible. So, we have taken to constantly learning, growing and expanding both our knowledge base and our services and capabilities. We don’t pretend to know all things – but we do know a good bit and have done a lot over 24 years. To see a small handful of recent meaningful projects nurtured from seed to harvest, see here.

We work with companies of all sizes to identify and satisfy their goals. We believe in communication and group collaboration to provide creative and effective solutions for all your marketing and business needs. Together, we can cultivate something special.

Meet the Flock

Holly Smith-Hale

President and Creative Director
Holly, a Jacksonville Beach native, has more than 24 years of experience in the marketing and advertising industry. She specializes in marketing and strategy development, branding and positioning, creative conception and direction, account management, event planning, tactical execution and overall business strategies and implementation. She provides strategic planning and daily management of marketing initiatives for the company and its clients. Her vast experience in management roles at advertising agencies has allowed her to lead and support a variety of accounts representing a number of industries including, but not limited to nonprofit, hospitality, real estate, retail, municipal, healthcare, logistics and technology. Holly is a born “boy mom” and lives with her husband in South Jacksonville Beach with their rescue dogs Sam and Lady Bug. When she is not dog sitting their grand pup Milo, she enjoys volunteering both her time and Agency time to various organizations in the area.

Allison Walcutt

Digital Director 

Allison has over 20 years of experience working in numerous advertising mediums, including radio, television, print, and digital. She won multiple awards for radio and digital sales while working in the Miami and Jacksonville markets and was named one of the Top 10 account managers nationwide for digital sales at Cox Radio. She has worked with national and international brands, including Disney, Anheuser-Busch, Carnival Cruise Lines, Presidente Beer, AT&T, Ford Motors, Southeastern Toyota and many more. In 2009, she opened her own recording studio where she still produces various commercials and promotional videos for local and national companies. As an entrepreneur, sales manager, and marketer, Allison has experience on all sides of the marketing equation. She understands the importance of creating a customer profile to ensure the right messages are being delivered to the right people. When she is not whipping up marketing strategies and extinguishing fires for clients, Allison can be found spending time at the beach or pool with her husband, 9 year old step-son and 2 year old daughter. She is a lover of food and wine and enjoys dining out at many of the amazing local restaurants along the First Coast.

Jen Pobst

Senior Account Executive

Jen is no spring chicken, and brings 25+ years of marketing experience, including working at agencies big and small, and owning her own boutique-style firm for the past ten years.  Her strengths include account supervision and project management, and everything in between.  Jen provides a wealth of knowledge and can-do spirit to the team and ensures client needs are met daily.  Managing projects, people, and problem solving all come naturally to Jen and make her an invaluable asset.  When she’s not making things happen at Hen House,  Jen can be found walking dogs (her other passion), running, or spending time with her husband, three kids and two pups.

Amanda Anderson

Account Coordinator
A vibrant communications maven, Amanda infuses our haute Hen House with her rich background in art, fashion, and culture. With eight years of navigating these dynamic industries, she's adept at hatching marketing strategies, crafting compelling narratives, and fostering brand equity across diverse platforms. Her studies in English at Florida State University transformed her love for reading into a talent for storytelling, bringing visions to life for fashion brands and artists alike.
Her expertise in public relations, honed in the bustling cities of New York and Miami, equips her with a dynamic approach to confronting new challenges in today's digital age. Possessing a penchant for organization, a keen eye for detail, and a perpetually positive nature, she spearheads creative initiatives, generates innovative ideas, and fosters connections while solving problems. As the feather in the cap of any project, she cracks the code on new ideas with finesse.
Outside of our coop, you'll find Amanda... Outside. Whether she's pounding the pavement on a run, finding zen in a hot yoga session, tending to her plant pals, or curled up with a book at the beach. Exploring art galleries and museums fuels her creativity, as do culinary expeditions near or far. You'll often find her accompanied by her bestie, Raja, whose wet nose and wagging tail add extra joy to every adventure.

Lacy Lafferty

Web Designer/Developer

Lacy Lafferty is our multimedia graphic designer and digital guru who loves to use "design thinking" as a means for creative problem solving. She assists in the strategy, implementation and development of website development, overall digital strategies and many other design and branding challenges. She grew up in West Virginia where she acquired her BFA in graphic design from Shepherd University. She is now fulfilling her MFA in graphic design and visual experience at Savannah College of Art and Design (virtually). Alongside design, Lacy is a photographer and an illustrator. When she is not working or creating, she is out hiking or spending time with her many pets including two big old turtles! Yep, you heard that right... turtles.

Holly Smith-Hale

President and Creative Director
Holly, a Jacksonville Beach native, has more than 24 years of experience in the marketing and advertising industry. She specializes in marketing and strategy development, branding and positioning, creative conception and direction, account management, event planning, tactical execution and overall business strategies and implementation. She provides strategic planning and daily management of marketing initiatives for the company and its clients. Her vast experience in management roles at advertising agencies has allowed her to lead and support a variety of accounts representing a number of industries including, but not limited to nonprofit, hospitality, real estate, retail, municipal, healthcare, logistics and technology. Holly is a born “boy mom” and lives with her husband in South Jacksonville Beach with their rescue dogs Sam and Lady Bug. When she is not dog sitting their grand pup Milo, she enjoys volunteering both her time and Agency time to various organizations in the area.

Allison Walcutt

Digital Director

Allison has over 20 years of experience working in numerous advertising mediums, including radio, television, print, and digital. She won multiple awards for radio and digital sales while working in the Miami and Jacksonville markets and was named one of the Top 10 account managers nationwide for digital sales at Cox Radio. She has worked with national and international brands, including Disney, Anheuser-Busch, Carnival Cruise Lines, Presidente Beer, AT&T, Ford Motors, Southeastern Toyota and many more. In 2009, she opened her own recording studio where she still produces various commercials and promotional videos for local and national companies. As an entrepreneur, sales manager, and marketer, Allison has experience on all sides of the marketing equation. She understands the importance of creating a customer profile to ensure the right messages are being delivered to the right people. When she is not whipping up marketing strategies and extinguishing fires for clients, Allison can be found spending time at the beach or pool with her husband, 9 year old step-son and 2 year old daughter. She is a lover of food and wine and enjoys dining out at many of the amazing local restaurants along the First Coast.

Jen Pobst

Senior Account Executive
Jen is no spring chicken, and brings 25+ years of marketing experience, including working at agencies big and small, and owning her own boutique-style firm for the past ten years.  Her strengths include account supervision and project management, and everything in between.  Jen provides a wealth of knowledge and can-do spirit to the team and ensures client needs are met daily.  Managing projects, people, and problem solving all come naturally to Jen and make her an invaluable asset.  When she’s not making things happen at Hen House,  Jen can be found walking dogs (her other passion), running, or spending time with her husband, three kids and two pups.

Amanda Anderson

Account Coordinator
A vibrant communications maven, Amanda infuses our haute Hen House with her rich background in art, fashion, and culture. With eight years of navigating these dynamic industries, she's adept at hatching marketing strategies, crafting compelling narratives, and fostering brand equity across diverse platforms. Her studies in English at Florida State University transformed her love for reading into a talent for storytelling, bringing visions to life for fashion brands and artists alike. Her expertise in public relations, honed in the bustling cities of New York and Miami, equips her with a dynamic approach to confronting new challenges in today's digital age. Possessing a penchant for organization, a keen eye for detail, and a perpetually positive nature, she spearheads creative initiatives, generates innovative ideas, and fosters connections while solving problems. As the feather in the cap of any project, she cracks the code on new ideas with finesse. Outside of our coop, you'll find Amanda... Outside. Whether she's pounding the pavement on a run, finding zen in a hot yoga session, tending to her plant pals, or curled up with a book at the beach. Exploring art galleries and museums fuels her creativity, as do culinary expeditions near or far. You'll often find her accompanied by her bestie, Raja, whose wet nose and wagging tail add extra joy to every adventure.

Lacy Lafferty

Web Designer/Developer

Lacy Lafferty is our multimedia graphic designer and digital guru who loves to use "design thinking" as a means for creative problem solving. She assists in the strategy, implementation and development of website development, overall digital strategies and many other design and branding challenges. She grew up in West Virginia where she acquired her BFA in graphic design from Shepherd University. She is now fulfilling her MFA in graphic design and visual experience at Savannah College of Art and Design (virtually). Alongside design, Lacy is a photographer and an illustrator. When she is not working or creating, she is out hiking or spending time with her many pets including two big old turtles! Yep, you heard that right... turtles.