Let’s get cracking.

Our talented group has the expertise of a large agency, but the heart and soul of a boutique agency. That means, we are willing to get our hands dirty. And we recognize that although silos are cool architectural structures, they are limiting in the agency world. We don’t work in silos. Each member of our team has dabbled in all areas of the marketing world and can assist one another to execute our client’s objectives seamlessly, efficiently and effectively.

The advertising and marketing landscape is constantly changing, and we are determined to change with it. While ponies are great for a party, the one trick kind are likely to get put out to pasture in our world. We like to avoid that where possible. So, we have taken to constantly learning, growing and expanding both our knowledge base and our services and capabilities. We don’t pretend to know all things – but we do know a good bit and have done a lot over seventeen years. To see a small handful of recent meaningful projects nurtured from seed to harvest, see here.

We work with companies of all sizes to identify and satisfy their goals. We believe in communication and group collaboration to provide creative and effective solutions for all your marketing and business needs. Together, we can cultivate something special.

Meet the Flock.

Holly Smith-Hale

President and Creative Director

Holly, a Jacksonville Beach native, has more than 20 years of experience in the marketing and advertising industry. She specializes in marketing and strategy development, branding and positioning, creative conception and direction, account management, event planning, tactical execution and overall business strategies and implementation. She provides strategic planning and daily management of marketing initiatives for the company and its clients. Her vast experience in management roles at advertising agencies has allowed her to lead and support a variety of accounts representing a number of industries including: nonprofit, hospitality, real estate, retail, municipal, healthcare, logistics and technology. Holly lives with her husband in South Jacksonville Beach with their rescue dogs Sam and Lady Bug, and volunteers both her time and Agency time to various organizations in the area.

Elizabeth Vodenicker

Account Coordinator

Elizabeth is our Account Coordinator. She is passionate about building client relationships, making sure client needs are met daily and helping to make sure things run smoothly at the Hen House. She loves managing projects, being surrounded by creative people, and tackling challenges for clients. Elizabeth graduated from The University of North Florida in 2021 with a Bachelor of Science degree in Communication and minors in Marketing and Psychology. She gained valuable industry experience with an account management internship at Dalton Agency and an advertising internship at Jacksonville Magazine. Originally from Houston, Texas, she moved to Jacksonville with her family in 2006. In her free time, Elizabeth loves going to the beach, reading and traveling.

Melissa Alexander

Senior Graphic Designer

Melissa, a self-professed lover of all the things creative, has been in the advertising and branding industry for over 18 years, 13 in management. She has a wide range of experience from magazine publication and product/packaging design to working with PRI Productions overseeing their Media Services, which included video production, web development, a large format print shop and of course, graphic design. The most exciting thing to her about her work is not just being creative but being thoughtful about what she creates. She graduated with a Bachelor of Science in Graphic Design from the Art Institute of Ft. Lauderdale and then moved back home to Jacksonville where she was born and raised. If you were to ask her what her one staple in life has been, she would say art. She loves drawing, painting, wood burning, and just about anything crafty. Being with family and friends, including her sweet fur-baby Liebe, are where she prefers to spend her down time.

Lacy Lafferty

Web Designer/Developer

Lacy Lafferty is our multimedia graphic designer and digital guru who loves to use "design thinking" as a means for creative problem solving. She assists in the strategy, implementation and development of website development, overall digital strategies and many other design and branding challenges. She grew up in West Virginia where she acquired her BFA in graphic design from Shepherd University. She is now fulfilling her MFA in graphic design and visual experience at Savannah College of Art and Design (virtually). Alongside design, Lacy is a photographer and an illustrator. When she is not working or creating, she is out hiking or spending time with her many pets including two big old turtles! Yep, you heard that right... turtles.